We care about your privacy on the Internet. And because we gather certain types of information about the users of MallJunction.Com, we want you to understand the terms and conditions surrounding the capture and use of that information. The following policy explains the type of information we gather, how we use it, and how users can correct or change it.

Malljunction.Com gathers two types of information:

1. Data that users provide through optional, voluntary registration on the smalltalk community and through optional, voluntary participation in certain contests and sweepstakes.
2. Aggregated tracking information derived mainly by tallying page views throughout our sites.

This information enables MallJunction.Com to tailor our content to readers' needs and to help our advertisers understand the demographics of our audience. Because MallJunction.Com derives its revenue mainly from advertising, providing such aggregated demographic data is essential to keeping our service free to users.

MallJunction.Com gathers user information in the following processes:

• Message boards/forums: Users who wish to actively participate in the smalltalk community must register separately for this service (it's free of charge). During registration, the user must supply a username, password, and email address.
• Electronic newsletters: MallJunction.Com offers a free electronic newsletter to users. We gather the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the list management service.
• Surveys: Occasionally MallJunction.Com conducts user surveys. We sometimes share the aggregated demographic information in these surveys with our advertisers and partners. We don't share this information about specific individuals with any third party.
• Contests and sweepstakes: Occassionally MallJunction.Com partners with third party sponsors to offer contests and sweepstakes in which we request certain personal information. The required information typically includes name and email address, but in some cases, the user must answer mandatory survey questions about a range of other personal data.

The information gathered in the entry form is used to verify the entrant's identity, to send the entrant an email notification that their entry has been received, and to contact winners and/or prize recipients. There are two situations in which MallJunction.Com will divulge this information to a third party — provided the user gives express consent:

1. A user may choose to receive additional information from the contest sponsor, in which case the user's personally identifiable information is divulged to the advertiser.
2. Some of the contests may be hosted on MallJunction.Com but administered by the sponsor; in such cases, the information a user provides is passed on to the third party as long as that user gives express consent.

Because the rules and terms of each contest can vary, all information about each contest is clearly posted during the event. All contests and sweepstakes are conducted in full accordance with United States federal and state laws.

• Usage tracking: MallJunction.Com tracks user traffic patterns throughout our site. However, we do not correlate this information with data about individual users. MallJunction.Com does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).
• Cookies: A cookie is a small data file that certain Web sites write to your hard drive when you visit them. A cookie file can contain information such as a user ID that the site uses to track the pages you've visited. But the only personal information a cookie can contain is information you supply yourself. A cookie can't read data off your hard disk or read cookie files created by other sites. MallJunction.Com uses cookies to track user traffic patterns (as described above), when you register as a smalltalk community member, and when you click an ad.

Note: If you've set your browser to warn you before accepting cookies, you'll receive a warning message with each cookie. You can refuse cookies by turning them off in your browser. You don't need to turn on cookies to use the smalltalk community or the MallJunction.Com web site.

Use of Information
MallJunction.Com uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

As stated above, MallJunction.Com uses information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls and smalltalk message boards. We send out weekly newsletters to subscribers, and may occasionally send out special editions when we think subscribers might be particularly interested in something we are doing.

We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. MallJunction.Com does not track what individual users read, but rather how well each page performs overall. This helps us build a better service for you.

MallJunction.Com creates aggregate reports on user demographics and traffic patterns for advertisers and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. Because MallJunction.Com doesn't track the usage patterns of individual users, an advertiser will never know that a specific user clicked their ad.

Sharing of the information
MallJunction.Com uses the above-described information to tailor our content to suit our readers needs and help our advertisers better understand our audience's demographics. This is essential to keeping our service free.

MallJunction.Com does not control the practices of our advertisers. If you have questions about how one of our advertisers uses information about you when you click their ad and go to their content, please contact them directly.

Opt-out policy
MallJunction.Com gives users options wherever necessary and practical. These choices include:

• Opting not to receive electronic newsletters
• Opting not to provide certain personal information when participating in some contests
• Opting not to participate in certain interactive areas, which completely alleviates the need for any information from our users

Correct/update policy
MallJunction.Com offers users the ability to correct or change the information collected during registration for the weekly newsletter or the smalltalk community. Users may change this information at any time and as often as necessary. Users who are experiencing problems or who have any questions about how our services work should contact the web master.
MallJunction.Com offers users the ability to correct or change the information collected during registration for the weekly newsletter or the smalltalk community. Users may change this information at any time and as often as necessary. Users who are experiencing problems or who have any questions about how our services work should contact the web master.

Delete/deactivate policy
Users may unsubscribe to our electronic newsletter by following the instructions contained on every weekly newsletter.

Concern about MallJunction.Com privacy policy
If you have any concern regarding our privacy policy, please email us at privacy@malljunction.com